The Customer Asset: Understanding and Managing its Value
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US$19.85
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by blairimage.com
Free 30-day returns Details
Product details
| Management number | 201815223 | Release Date | 2025/10/08 | List Price | US$19.85 | Model Number | 201815223 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Hardback
Length: 149 pages
Publication date: 17 December 2023
Publisher: Springer International Publishing AG
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031474200
Edition number: 1st ed. 2023
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